Client: MobilePay Date: November 2021
Many danes in the target audience age 50+, still prefer to pull out their credit card, when they shop online. With Black Friday right around the corner MobilePay wanted to enlighten these people and inform them, that buy using MobilePay check-out is nothing more than a single swipe.
We did this by highlighting some of the frustrations that can occur when you choose the more difficult option. This resulted in a newspaper ad and a 6, 15 and 30 sec. video.