JORD I HOVEDET

Client: Arla Øko Date: May 2022

Dirt. The new position for Arla Øko milk. We got dirt on our minds, because dirt is the foundation for great milk. Thus our campagin focuses on reminding consumers why it is important that we keep our dirt/soil clean and healty, while showing that our farmers always work towards the best conditons for our cows to produce the best milk possible.

The campagin included a TVC, Bumpers, print ads and social content with a real Arla farmer